This role is responsible for driving customer engagement and loyalty through the development and execution of strategic marketing campaigns. The position collaborates closely with cross-functional teams in operations, IT, and marketing to create personalized customer experiences that increase retention and drive sales.
Key Responsibilities:
- Plan and execute multi-channel marketing campaigns targeting specific customer segments.
- Leverage customer data and insights to optimize engagement strategies and measure program effectiveness.
- Collaborate with user experience teams to improve personalization across in-store and digital platforms.
- Manage communications for internal stakeholders, including campaign updates and performance reports.
- Develop campaign budgets, forecasts, and financial performance analyses.
- Provide mentorship on best practices in loyalty and customer engagement programs.
Requirements:
- Bachelor’s degree in Marketing or related field.
- 3+ years of experience in marketing, with emphasis on digital, loyalty, and CRM programs.
- Strong analytical, planning, and communication skills.
- Experience in customer segmentation, campaign management, and performance analysis.
- Proficient in Microsoft Office (especially Excel and PowerPoint).
- Ability to lead cross-functional projects and operate independently.